About · The Brain

DAVID.

Founder, strategist, generalist. The person top-tier brands and agencies call when the brief is impossible and the timeline already started.

Currently

Los Angeles

Working across London, New York, and wherever the brief lives.

Operating note

I am one brain.
That is the point.

Structured Mischief isn't an agency. There's no account team, no junior strategist drafting the work, no slide factory in another time zone. You get me, in the room, in the document, and in the call.

Most of my engagements are six to eighteen months. A handful are ongoing advisory. I take on roughly four clients a year and protect that number ferociously, because the work only compounds if I'm actually present.

I came up across editorial, brand, cultural strategy, and founder communications. Those four disciplines used to live in different rooms. They don't anymore — and that's the gap I built this practice inside.

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Timeline

A decade in the room.

2014

Founds Structured Mischief in London.

2018

Opens a second studio practice in Los Angeles.

2020

Launches the New Mind Thinking framework.

2023

Leads narrative work for three Fortune 50 pivots.

2025

Selective practice. Quiet client list. Loud results.

Want to talk?

If you're sitting on a brief you can't quite name, that's usually the right time to call. Send a paragraph; I'll tell you whether I'm the brain for it.

Start a brief