Selected Work · 2023 — 2026

EVIDENCE.

A small sample of recent engagements. Most of the meaningful work is under NDA — the brands that move quickly tend to keep the strategy quiet.

012025

A global luxury house

Rebuilding the founder narrative

Brand Algebra · Ghostwriting

12-month engagement spanning founder POV, board narrative, and external manifesto.

022025

Series-C fintech

Positioning before the round

Brand Algebra

032024

A24-adjacent studio

A new IP universe, in 90 days

Systems Poetry · Cultural Foraging

042024

Fortune 50 retailer

Pivot under public pressure

Listening · Executive Ghostwriting

052024

A cultural institution

Re-introducing a 100-year-old idea

Brand Algebra · Systems Poetry

062023

A founder building in public

From thread to thesis

Ghostwriting

072023

Independent record label

An artist roster as a worldview

Cultural Foraging

UNDER NDAQUIETLY MOVINGNEW MIND THINKINGSTRUCTURED MISCHIEFUNDER NDAQUIETLY MOVINGNEW MIND THINKINGSTRUCTURED MISCHIEFUNDER NDAQUIETLY MOVINGNEW MIND THINKINGSTRUCTURED MISCHIEFUNDER NDAQUIETLY MOVINGNEW MIND THINKINGSTRUCTURED MISCHIEF

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